Search engine optimization is an elusive subject, even for experts in the field. Search behaviors, varying devices, and the algorithms which decide how website pages appear in search engine results all contribute to the complexity of the ever evolving practice of SEO.
If you’re not an expert, trust us when we say, “You don’t understand SEO.”
We say this only from experience. As soon as we think we’ve grasped the full magnitude of SEO, the rules change and what was applicable six months ago may no longer work.
Our SEO Services
The emphasis of our SEO Services is around solid website structure. We make strong suggestions for page names and titles based on search behavior, provide a list of keywords that should be used throughout the site, and round it out with our copywriting service to implement suggested SEO best practices. We also do some heavy lifting in the code throughout the website to keep search engines happy.
Once a website is launched, we offer a couple of extraneous low cost services that will help your website get found more frequently in search engines.
The “SEO” services we do not provide
The search engine optimization industry has devolved into an aggressive money grab of snake oil salesman looking to scare business owners into high monthly premiums. Because of this, we are extremely picky about the specialized SEO firms we recommend clients to. But do not misunderstand, assistance from an analytical SEO firm can mean the difference between a competitive edge, or losing eyeballs to your website altogether. Working with a reputable SEO company can result in massive growth, but as a business owner or manager, you must plan for substantial online marketing budget.
We do not:
- Run Facebook ad campaigns
- Run Google ad campaigns
- Manage sales funnels (though we do build out the assets)
- Provide social media management services
- Track leads
We are not a digital marketing firm. We do not want to be all things to all people, but we do build websites with great bones that include fundamental SEO tactics.